Description:
Gillette Venus – My Routine, My Way
Building a full bathroom that is 8m * 6m to allow for this performative ad was the first step to bringing the director’s vision to life. Finding the right leading ladies for the two different films, one in Arabic and one in English was pivotal, as we needed someone whose energy could carry these films while maintaining the energy levels. A shift from the brand’s traditional approach of a damsel in distress discovering a solution, we went in a direction that asserted the heroines’ confidence and assertiveness in their decision to adopt the Venus product lines from Gillette.
Crew
Director – Farah Alameh
Executive Producer – Camille Laborde
Producer – Adonis Bdaywi
Director of Photography – Eugenio Galli
Photographer – Sabrina Rynas
1st Assistant Director – Chady Asfour
Production Manager – Alwiya Kahtan
Trinity Operator – Dani Dagher
1st AC – Jonathan Saccal
2nd AC – Yousef Mansour
VTO – Prakash Kumar
DIT – Prakash Kumar
Gaffer – Walid Hamieh
Best Boy Lighting – Morhaf
Key Grip – Elie Eid
Best Boy Grip – Marco
Grip Assistant – Mohammad Ismail
Sound Operator – Simon Charles
Spark – Yousef Nasr
Spark – Khattar Hajali
Spark – Molham
Photography Assistant – Anna Shtraus
Hair & Make Up Artist – Natalie Tufenkjian
Wardrobe Stylist – Windy Ishak
On Set Editor – Amir Shaya
Client:
Gillette Venus
Production House:
Crater